Breakthrough to a Better Tasting Chicken

 

Cutting Edge Technology

Everyone agrees that the best food producers today are those who use traditional methods alongside the very latest technology.

Sheepdrove chickens lead a truly natural existence in total freedom

We believe our chickens deserve the best processing technology because we have reared them to the best farming practices.

This is why Sheepdrove has developed and pioneered a revolutionary new process - the HOTBOX.

We hope that one day it will be adopted by all chicken processors worldwide!

A recipe for bacteria

Current chicken processing includes immersing birds in a hot water tank to scald the skin and loosen feathers prior to plucking. But this process has become an area of increasing controversy as the risks of cross contamination (through dipping countless dead birds into the same hot water) are highlighted. (to know more about the scald tank see Felicity Lawrence's investigative report on Google: "The foul truth about chicken").

A revolution in quality

Sheepdrove has pioneered the use of this special HOTBOX which dispenses with the controversial scald tank. Only hot air is used to loosen the feathers prior to plucking, delivering an important advance in hygiene as well as improved shelf-life and the best eating quality.

Optimum flavour

Top chefs and food lovers agree that "dunking" poultry into hot water doesn't produce best quality chicken. Scald tanks can melt the fat under the skin with water being absorbed into the flesh like a sponge, producing a "soggy" chicken that does not age well under refrigeration.

Traditional taste

Our forefathers hand plucked their birds; HOTBOX technology replicates traditional practices, so Sheepdrove chickens taste just like chicken used to taste.

Environmentally friendly

This pioneering technology is a more energy efficient process, with significant savings in water and energy consumption.

Enjoy your Sheepdrove chicken.